Ian's (almost) daily recap of what spikes my interest

I spend a considerable amount of time online since I work in front of a computer. This blog is supposed to basically summarize what i think is interesting. Do with it what you'd like. Ian

Thursday, February 17, 2005

SMS Advertising hits NYC

So there's this large banner near Canal Street that asks that you send an SMS to "46692" with "innw?" as the body of the message. If you do that, you get a message back from Doritos of all things asking you to go to their web site since you might win all sorts of cool things like ipods, digicams, etc. The point of the exercise is to text back to Doritos what "innw" means. I think it means "if not now, when?". I don't know, perhaps when I'm hungry? Expect this to be the tip of the iceberg of a whole range of SMS based advertising. Just think about all those $0.10 charges showing up on your bill.

posted by Ian # 10:42 AM

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Ian's (almost) daily recap of what spikes my interest

Thursday, February 17, 2005

SMS Advertising hits NYC

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